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Do We Need Cities in a Country of Remote Workers?

Do We Need Cities in a Country of Remote Workers?

Recently there have been several reports about people moving out of cities and into the countryside. This apparent urban exodus, prompted in part by the mass move to online working, raises two questions: What are cities for? And can their function be replicated by people working and living remotely? Researchers from a wide range of […]

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New Year’s Resolutions: Three Tips to Make them Stick

New Year’s Resolutions: Three Tips to Make them Stick

On New Year’s Day, many of us will be waking up with a heavy head from the night before and thinking about what the year ahead may hold. We might well imagine that the coming year – after everything that has happened in 2020 – will be different. This will be the year that we […]

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The Ham Sandwich Fallacy (and How to Avoid it)

The Ham Sandwich Fallacy (and How to Avoid it)

Imagine it’s April 2021 and you’re considering your lunch options: should you go to your favourite sandwich shop, or try somewhere new? You decide to play it safe and head to the usual spot. Upon arrival, a similar dilemma awaits: order the ham sandwich as always, or venture into uncharted menu territory? When you think […]

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Three Principles for Boosting Vaccine Uptake

Three Principles for Boosting Vaccine Uptake

From the very beginning of the Covid outbreak in the UK, behavioural scientists have played a key role in helping the government to think about how to encourage citizens to comply with regulations relating to social distancing, mask-wearing, and self-isolating. While some legal penalties have been introduced for non-compliance, the effectiveness of these measures has […]

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Building a Mixed Methods Team and Approach

Building a Mixed Methods Team and Approach

The Cognition Company helps businesses to grow using behavioural, design and data science. These three disciplines are the foundation of our approach because together, they can help us understand behaviour to create products and platforms that effectively respond to what people want and need. In practice, this involves using a mix of methods during research […]

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The Illusion of Covid Control

The Illusion of Covid Control

Imagine that you’re playing Monopoly. Your opponent’s Mayfair hotel lies just four places away. You juggle the dice in the palm of your hand, knowing that rolling a four will result in immediate bankruptcy. But beyond Mayfair lies safety. How exactly would you throw the dice? With a timid drop? Or with an emphatic top-spin […]

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Habit Formation, Working Practices and Covid-19

Habit Formation, Working Practices and Covid-19

When London Underground drivers went on strike in 2014 it forced millions of commuters to travel to work by different modes of transport. After the strike, around 5% of these commuters never returned to their original routes. They had been forced to discover new and – as it turned out – better ways to work […]

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