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Three Principles for Boosting Vaccine Uptake

Three Principles for Boosting Vaccine Uptake

From the very beginning of the Covid outbreak in the UK, behavioural scientists have played a key role in helping the government to think about how to encourage citizens to comply with regulations relating to social distancing, mask-wearing, and self-isolating. While some legal penalties have been introduced for non-compliance, the effectiveness of these measures has […]

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Building a Mixed Methods Team and Approach

Building a Mixed Methods Team and Approach

The Cognition Company helps businesses to grow using behavioural, design and data science. These three disciplines are the foundation of our approach because together, they can help us understand behaviour to create products and platforms that effectively respond to what people want and need. In practice, this involves using a mix of methods during research […]

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The Illusion of Covid Control

The Illusion of Covid Control

Imagine that you’re playing Monopoly. Your opponent’s Mayfair hotel lies just four places away. You juggle the dice in the palm of your hand, knowing that rolling a four will result in immediate bankruptcy. But beyond Mayfair lies safety. How exactly would you throw the dice? With a timid drop? Or with an emphatic top-spin […]

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Habit Formation, Working Practices and Covid-19

Habit Formation, Working Practices and Covid-19

When London Underground drivers went on strike in 2014 it forced millions of commuters to travel to work by different modes of transport. After the strike, around 5% of these commuters never returned to their original routes. They had been forced to discover new and – as it turned out – better ways to work […]

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Bright Lines and Covid-19

Bright Lines and Covid-19

One of most important lessons in helping people to comply with rules is to keep it simple. And one of the most useful ways of thinking about this is to establish what psychologists call ‘bright lines’. Bright lines are rules with very clear boundaries. They are effective precisely because they remove ambiguity. You know instantly […]

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Three Rules of Thumb for Motivating Work Meetings

Three Rules of Thumb for Motivating Work Meetings

Do you love meetings and think that in your workplace they are run efficiently, always have a clear purpose, and never have too many people involved? If your answer to this is ‘no’, then your views are shared by the vast majority of people working in offices around the world. This seems like an odd […]

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Zoom Fatigue and What to Do About It

Zoom Fatigue and What to Do About It

During lockdown, many of us have found that at the end of the day we’re more tired than we used to be. This phenomenon, which has become known as ‘Zoom Fatigue’, at first seems puzzling. Without a long commute, and no walks to meetings or to get lunch, we might have expected to feel less, […]

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